About us
Innovation
& PRODUCTION
Innovating and experimenting
We love putting together science and the latest trends in mixology. Through thousands of trials and errors we have learned the skill of capturing virtually any flavour out there.
All our products (alcoholic and non-alcoholic) are produced by using infusion process. We have developed a unique signature sequence of steps for preparing fresh and flavour-rich infusions in the most natural and organic way possible. This unique process translates to beverages with strong aroma and flavour along with health benefits from natural ingredients (nutrients, vitamins) without artificial colouring and preservatives.
Business model innovation
Our business model has moved from solely selling products to also providing unique services to bars, clubs, festivals etc., helping our partners grow revenue while adding value to the entire hospitality cycle.
Read more about our B2B solutions here.
Grants &
Support
1) Punch Club OÜ is implementing an investment project supported by the measure “Investment aid for the processing and marketing of agricultural products by micro and small enterprises” (Mikro- ja väikeettevõtjate põllumajandustoodete töötlemise ning turustamise investeeringutoetus).
The total amount of the support is €400,189.05
Within the project, the company is acquiring modern production equipment to improve the efficiency and quality of beverage processing and packaging. The investments include upgrades throughout the production line — from product handling and bottling to labeling and packaging — enabling smoother workflows and a higher level of automation.
As a result of the project, Punch Club OÜ will increase production capacity, improve product consistency and safety, and enhance overall competitiveness in both domestic and export markets.
2) Punch Club OÜ is implementing a development program project aimed at increasing the company’s export volume by focusing on compliance with target market regulations, expanding production capacity, and developing new products that meet the demands of those markets.
The total amount of the support is € 579 500
As a result of the project, Punch Club OÜ has expanded its production capacity, improved compliance with target market regulations, and developed new products tailored to international market demands.
3) Punch Club Sustainable Packaging and Product Development Project
Punch Club is implementing a sustainable product development project aimed at reducing the environmental footprint of packaging and logistics while developing alternative packaging solutions. As part of the project, PET, paper, and aluminum bottles will be researched and tested, and a non-alcoholic product will be developed using production by-products as its primary ingredients. The project also includes several activities related to process development and optimization.
The total amount of the support is 117 266€
4) PRIA Food Industry Investment Grant
Different investment projects supported by the grant contribute to different areas of development. One example is the introduction of aluminium cans as a packaging format.
Aluminium packaging is significantly lighter than glass packaging – approximately 20 times lighter on average. This means that less fuel is required during transportation, resulting in substantially lower CO₂ emissions. For example, transporting one tonne of beverages in aluminium packaging can reduce emissions by up to 60–70% compared to transporting the same quantity in glass packaging.
Furthermore, aluminium is one of the most recyclable materials in the world. It can be melted down and recycled indefinitely without losing its quality. Recycled aluminium requires only approximately 5% of the energy needed for primary aluminium production, making it a particularly environmentally efficient packaging choice. Glass is also recyclable, but its heavier weight and higher energy requirements for melting result in a larger environmental footprint during both production and transportation.
The total amount of the support is 1 250 185€
